Gin brand Bombay Sapphire, owned by Bacardi, has partnered with Gebr. Heinemann and Schiphol Airport Retail to take over the shop-in-shop space at Amsterdam Airport Schiphol during July and August.
‘A journey of discovery’, the new campaign from Bombay Sapphire, transports shoppers to an English garden and takes them on a sensorial adventure revealing the botanical ingredients, sourced from around the world, in Bombay Sapphire and Star of Bombay.
Travellers can discover their own twist on the classic gin and tonic serve via a menu of handcrafted Bombay Sapphire and Star of Bombay cocktails. Three distinct flavour pairings have been created to emphasise the range of botanicals and to appeal to different taste palates: Bright and Vibrant (Bombay Sapphire and tonic with lemon and thyme); Exotic and Mysterious (Bombay Sapphire and tonic with mint and ginger) and Intense and Aromatic (Star of Bombay and tonic with orange and pink peppercorn).
An in-store film shows the botanical journey behind the key ingredients of Bombay Sapphire. The promotional space is designed to bring to life its heritage and home at the award-winning distillery at Laverstoke Mill in Hampshire UK.
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Shoppers are presented with a take-away passport to help them navigate their way around the event and to discover the key ingredients of Bombay Sapphire and Star of Bombay from botanical sampling trays. The passport also contains recipes to inspire customers to make their own contemporary twist on a Bombay Sapphire and tonic. Shoppers who purchase a bottle of Star of Bombay receive two jewelled stirrers.
Bacardi Global Travel Retail Regional Director Europe Aude Bourdier-Rocourt commented: “Bombay Sapphire enjoys enormous popularity in travel retail in Europe and the discovery nature of this campaign enables us to reach a new generation of gin shoppers by intriguing them with how easy it is to create different taste profiles and new twists on the classic gin and tonic.”
Gebr. Heinemann Purchasing Director Liquor, Tobacco, Confectionery & Fine Food Rüdiger Stelkens added: “This is a perfect campaign for the summer months appealing to Bombay Sapphire fans and connecting with other shoppers curious about the range of taste profiles of the Bombay Sapphire serves. We are pleased with the broad shopper appeal that has been created and how the passport encourages people to buy a bottle to make the drinks for themselves on holiday or at home.”
